Why is website speed so important?

Studies show that from 2000 to 2016, the average human attention span has dropped from 12 seconds to 7 seconds. What does this mean for you as a website owner?

You have very little time to show users your content and convince them to stay on your website. A slow website means users will potentially leave your website before it even loads.

According to a StrangeLoop case study that involved Amazon, Google, and other larger sites, a 1 second delay in page load time can lead to 7% loss in conversions, 11% fewer page views, and 16% decrease in customer satisfaction.

On top of that, Google and other search engines have already started penalising slower websites by pushing them down in the search results which means lower traffic for slow websites.

Here at four monkeys we take a very strategic approach to website speed that will ensure your new website performs the best it can. Faster, reduced customer loss, increased conversions, that’s the four monkey difference.

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